Wednesday, November 30, 2011

What’s The Deal With Autoresponders?

Autoresponders are widely used by websites to respond to visitor questions, suggestions or comments in a predefined way. For the simple web business owner, autoresponders are primarily used to keep in contact with your past customers, and to develop a relationship with potential new customers. But autoresponders are a very important asset to an Internet Marketer because they achieve many of the marketing tasks that are essential to a successful online business. Autoresponders are great to have, as they are designed to automatically respond to any email they receive with an instant response and automatically follow up with any leads your website may have generated. Depending on your budget, autoresponders are available over a range of costs and come in different forms.

As I have already said, an autoresponder should be a major component of you Internet marketing arsenal and if you are not using one yet, please go now and investigate them further. Suffice to say that autoresponders are one of the most powerful Internet marketing tools available. They are easy to use, and once they’re set up the entire marketing process is automated and instant. With RSS autoresponders, you’re also able to broadcast to your subscribers as often as you like with your marketing messages and/or special offers just like traditional email autoresponders. I would have to say that the biggest benefit to RSS autoresponders is that they guarantee delivery of your marketing message to your subscribers, saving you valuable time and frustration, and giving you the edge you need in order for you to make the most profit from your broadcast. In today’s online business world, you simply cannot succeed at Internet marketing without the use of autoresponders.

If your autoresponder needs are simple, such as merely sending a single message reassuring to your customers that you’ll get back to them, you can probably use the free autoresponders that usually come as part of your web hosting package. You also can get free autoresponders online from several sources. SendFree, a free autoresponder service, provides statistics on the performance of your autoresponders and advertisements. Remember though that the free autoresponder services are generally a way for these services to allow you to try them out for a while. If your budget currently allows for it, I would suggest going with Get Response Pro, which has an incredible number of powerful features including: personalization of emails, unlimited follow ups, complete import and export features, attachment of files to any or all of your autoresponses, the ability to track your leads and responses, your choice of 19 different domains names to send from, HTML-enhanced messages, 150+ professionally designed HTML templates, your own “confirmation” screen, selective broadcasting, sales and revenue tracking, and much, much more. Believe it or not, Get Response Pro used to cost $47 a month when it first launched. Now it cost a mere $4.50 a week! Unless you are truly broke, you should probably subscribing to their service.

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